Founded in the Pacific Northwest, we're a lab that invests in ground-breaking consumer companies. We were started by Kelly Smith in 2007.

Kelly Smith is the founder of Curious Office. As a designer/founder, he builds products and has launched companies himself. Kelly is currently the Chief Information and Chief Digital Officer of Hagerty. Previously he was the Chief Digital Officer at MGM Resorts International. Other roles included Vice President, Global Digital Products at Starbucks where he led all consumer-facing software efforts. Kelly started his time at Starbucks as the Vice President, Digital for Starbucks China and was based in Shanghai China. Kelly was the CEO and designer of Zapd, an Apple App of the Week, which raised $3.5 million in venture financing from a distinguished list of Northwest investors and entrepreneurs. Zapd was acquired by RealSelf in 2013. He was also the founder of Imagekind, the first online venue to buy, sell or create original art prints. Imagekind was sold to CafePress in July 2008. In the late ’90s Kelly was co-founder of an early online video content initiative called RocketVox which was acquired by thePlatform (a Comcast company). He spent several years at RealNetworks and other pioneering companies in the digital video space. Kelly’s first exposure to the industry was as an early employee at Spry Inc who packaged and sold the first commercial version of a web browser in 1994 and which was based on the original Mosaic source code. Kelly takes an active interest in product design and development and enjoys painting in his spare time. He is also a TechStars mentor and a sometime speaker on design, start-ups and company building.