We are curious.
Founded in the Pacific Northwest, we're a lab that builds or invests in ground-breaking consumer companies. We were founded by Kelly Smith in 2007.
Our latest internal projects
Teligant
Developing the most advanced telehealth commerce software platform and prescription brands.
Hedfirst
Hedfirst develops innovative compounded medications for migraines. Launching in March, 2025.
Zeitcore
The first purpose-built data hub developed specifically for Shopify.
Companies we started or invested in
Axacraft
Internally developed and funded at Curious Office. Launched in 2022.
Axacraft is an alternative to "big consulting", offering all of the sophistication but with boutique agency execution capabilities. Clients include LG and others.
Buuteeq
Acquired by Priceline. Investment by Curious Office.
Buuteeq revolutionized hotel marketing with a cloud-based platform that equipped independent properties with professional websites, booking engines, and digital marketing tools
Fanzter
Acquired by ESPN.
Fanzter is a provider of consumer facing mobile applications and websites. A few apps developed by them include Coolspotters, CoolPapers, Streaks, and Summizer. Operates out of Unionville, Connecticut.
Shelfari
Acquired by Amazon. Investment by Curious Office.
Shelfari created a pioneering social network for book lovers that allowed users to build virtual bookshelves, discover new reads through friends, and engage in literary discussions before being acquired by Amazon in 2008.
Sparkbuy
Acquired by Google. Investment by Curious Office.
Sparkby was an online service that allows users to compare the prices and features of various electronics gadgets. (TVs, laptops, etc.).
thePlatform
Acquired by Comcast.
thePlatform is a Seattle-based media-publishing-delivery firm that was already a supplier, to help in its efforts to expand distribution of video services over the Internet.
Imagekind
Acquired by Cafe Press and developed internally by Curious Office.
The first sight of its kind which allowed artists to upload and sell framed prints of their pieces, and also allows users to purchase one-off prints of their own images.
Zapd
Developed internally and funded by Curious Office.
Make instant websites from your phone. Apple App of the Week.
Freak'n Genius
Apps to share your creativity. Investment by Curious Office.
MadRaces
Conceived developed internally at Curious Office. App allowed users to any real world event into a virtual race.
Scoutzie
Marketplace for mobile designers. Investors included Y Combinator, 500 Global, SV Angel.
Moz
Original seed investor in this leading SEO software company: Tools and Resources for Better Marketing. Investment by Curious Office.
Inkd
Print template marketplace. Founded by Curious Office. Acquired by AlphaGraphics.
ooBible
eBible content platform. Investment by Curious Office.
Wishpot
Acquired by Lockerz. Design and development work for this leading social commerce platform for retailers, publishers and consumers.
Bonanza
Shopping marketplace. Sold in 2023. Seed investment by Curious Office.
Elli
Acquired by The Knot.
Elli offers a curated marketplace of customizable products, from invitations to day of decor and gifts, for to-be-weds.
Rouxbe
Online cooking school. Design and development work.
FeedDigest
RSS feed service. Investment by Curious Office.
Glympse
Location sharing app. Mobile design work.
RealSelf
Medical beauty website. Acquired Zapd - mobile and site design.