Curious Office

Founded in the Pacific Northwest, we're a lab that invests in ground-breaking consumer companies. We were founded by Kelly Smith in 2007.

Learn more about me at:

Founded or invested


Incubated and funded by Curious Office. The digital transformation engineering company for enterprises seeking a better alternative to "Big Agency."

Acquired by Priceline.  Investment by Curious Office.

Priceline buys Seattle hotel marketing startup Buuteeq

Acquired by Amazon. Investment by Curious Office.

Amazon Acquires Shelfari: Moves To Corner Book-Centric Social Networks

Acquired by Google. Investment by Curious Office.

Google Acquires 'Kayak For Consumer Electronics' Sparkbuy

Acquired by Comcast.

Comcast buys Seattle's thePlatform

Acquired by Cafe Press Developed by Curious Office.

Imagekind Acquired By CafePress For $15-20 Million

Make instant websites from your phone. Founded company, acquired by RealSelf.

Fast-growing RealSelf gobbles up Zapd, names Kelly Smith chief experience officer
Freak'n Genius

Apps to share your creativity. Investment by Curious Office.

Freak’n Genius raises $275K, adds social features to funny YAKiT app

Conceived and designed concept to turn any real world event into a virtual race.

Sold to Betaworks

Marketplace for designers. Y-Combinator company.

Scoutzie Is A More Curated, Thoughtful Marketplace For Designers

Original seed investor in this leading SEO software company: Tools and Resources for Better Marketing. Investment by Curious Office.

Moz raises $10M from Foundry Group at $120M valuation

Print template marketplace. Founded by Curious Office. Acquired by AlphaGraphics.

Inkd: Graphic Design Templates, Logos, Presentations, and Printing

eBible content platform. Investment by Curious Office.

Seattle angel bankrolls digital bible

Acquired by Lockerz. Design and development work.

Lockerz makes another buy, unlocks deal with Wishpot

Shopping marketplace. Investment by Curious Office.

Bonanza: Find everything but the ordinary

Wedding invitations and print. Investment by Curious Office.

Wedding Invitations and Save the Date Cards by Elli

Online cooking school. Design and development work.

Rouxbe Cooking School

RSS feed service. Investment by Curious Office.

FeedDigest Receives Angel Funding

Medical beauty website. Acquired Zapd - mobile and site design.

RealSelf: Reviews of Cosmetic Treatments, Surgery, Doctors


Kelly Smith Curious Office

Mr. Smith has over 25 years of technology experience and has functioned as a digital leader, product designer, engineering team leader, entrepreneur, and investor. He oversees all aspects of digital transformation, including strategy development, team building, customer experience, engineering, design, and product management. Smith brings a unique perspective to executive committees and board rooms due to his hands-on experience. He has managed back-of-house IT teams and marketing technology teams. He has led teams that designed and developed cutting-edge consumer applications producing billions in revenue annually.

Mr. Smith has recently founded Axacraft and functions as the Chief Digital Officer for Athletic Greens - the leading foundational nutrition company.

Mr. Smith was previously Hagerty's Chief Strategy & Digital Officer, the world’s largest insurer of collectible cars and the most prominent automotive enthusiast membership organization.  In this role, he leads  IT, Digital Products, Data, Martech & Security.

Previously, Mr. Smith was the Sr Vice President and Chief Digital Officer at MGM Resorts International.  MGM Resorts is a global hospitality company of 80,000 employees, operating a portfolio of destination resort brands, including Bellagio, Aria, MGM Grand, Mandalay Bay, and The Mirage. The company offers hotel, dining, entertainment, gaming, retail, and other resort amenities. It owns and operates properties in Nevada, Mississippi, and Michigan and has investments in some properties in Nevada, Illinois, and Macau. Mr. Smith led the digital transformation, including the establishment of MGM Digital Ventures, which focuses exclusively on the customer experience.  New initiatives included self-check-in via an all-new mobile app and re-keying all hotel room doors with Bluetooth low-energy locks.  The mobile app now serves as the guest’s door key and the passport to shows, restaurant reservations, and more.

Before MGM, Mr. Smith was with Starbucks, where he served as Vice President, Global Digital Products, leading the teams responsible for the company’s popular mobile and web products which are world leaders in retail innovation, driving millions of daily transactions and billions in revenue.  The Starbucks app is the world’s 2nd largest digital payment platform behind Apple Pay. 30% of all orders in the United States come through the mobile app. Previously, he served as the Vice President, Digital for Starbucks China. He recruited and led the initial product management, design, and engineering teams developing groundbreaking consumer experiences such as digital payment and China’s most popular food & beverage loyalty program.  Kelly was eventually promoted to lead all international digital products until he was subsequently asked to lead the US digital organization.  

Smith has started and sold several venture-backed software companies and is known to design and develop his initial prototypes. He started his career in the internet's earliest days, marketing the first commercial version of the (Mosaic) web browser. The company was sold to CompuServe/America Online, and Smith went on to work for RealNetworks, where they pioneered the first audio and video streaming technology on the internet.  He has been a seed investor in startups sold to Amazon, Google, Priceline, Comcast, and others.  He continues to mentor young entrepreneurs via TechStars and other incubation programs.

Kelly takes an active interest in product design and development and enjoys painting in his spare time. He is also a TechStars mentor and a sometime speaker on design, start-ups and company building.

Kelly's personal website can be found at

If you think we're potentially a good fit for your company, we'd love to hear from you.