Curious Office

Founded in the Pacific Northwest, we're a lab that invests in ground-breaking consumer companies. We were started by Kelly Smith in 2007.

Founded or invested


Acquired by Priceline.  Investment by Curious Office.

Priceline buys Seattle hotel marketing startup Buuteeq

Acquired by Amazon. Investment by Curious Office.

Amazon Acquires Shelfari: Moves To Corner Book-Centric Social Networks

Acquired by Google. Investment by Curious Office.

Google Acquires 'Kayak For Consumer Electronics' Sparkbuy

Acquired by Comcast.

Comcast buys Seattle's thePlatform

Acquired by Cafe Press Developed by Curious Office.

Imagekind Acquired By CafePress For $15-20 Million

Make instant websites from your phone. Founded company, acquired by RealSelf.

Fast-growing RealSelf gobbles up Zapd, names Kelly Smith chief experience officer
Freak'n Genius

Apps to share your creativity. Investment by Curious Office.

Freak’n Genius raises $275K, adds social features to funny YAKiT app

Conceived and designed concept to turn any real world event into a virtual race.

Sold to Betaworks

Marketplace for designers. Y-Combinator company.

Scoutzie Is A More Curated, Thoughtful Marketplace For Designers

Original seed investor in this leading SEO software company: Tools and Resources for Better Marketing. Investment by Curious Office.

Moz raises $10M from Foundry Group at $120M valuation

Print template marketplace. Founded by Curious Office. Acquired by AlphaGraphics.

Inkd: Graphic Design Templates, Logos, Presentations, and Printing

eBible content platform. Investment by Curious Office.

Seattle angel bankrolls digital bible

Acquired by Lockerz. Design and development work.

Lockerz makes another buy, unlocks deal with Wishpot

Shopping marketplace. Investment by Curious Office.

Bonanza: Find everything but the ordinary

Wedding invitations and print. Investment by Curious Office.

Wedding Invitations and Save the Date Cards by Elli

Online cooking school. Design and development work.

Rouxbe Cooking School

RSS feed service. Investment by Curious Office.

FeedDigest Receives Angel Funding

Medical beauty website. Acquired Zapd - mobile and site design.

RealSelf: Reviews of Cosmetic Treatments, Surgery, Doctors


Kelly Smith Curious Office

Kelly Smith is the founder of Curious Office. As a designer/founder, he builds products and has founded four venture-backed companies himself. Kelly is the founder of Axacraft, the acting Chief Digital Officer of Athletic Greens, and former Chief Digital Officer of Hagerty, the largest global insurer of sports cars. Previously, he was the Chief Digital Officer at MGM Resorts International. Other roles included Vice President, Global Digital Products at Starbucks where he led all consumer-facing software efforts. Kelly started his time at Starbucks as the Vice President, Digital for Starbucks China and was based in Shanghai China. Kelly was the CEO and designer of Zapd, an Apple App of the Week, which raised $3.5 million in venture financing from a distinguished list of Northwest investors and entrepreneurs. Zapd was acquired by RealSelf in 2013. He was also the founder of Imagekind, the first online venue to buy, sell or create original art prints. Imagekind was sold to CafePress in July 2008. In the late ’90s Kelly was co-founder of an early online video content initiative called RocketVox which was acquired by thePlatform (a Comcast company). He spent several years at RealNetworks and other pioneering companies in the digital video space. Kelly’s first exposure to the industry was as an early employee at Spry Inc who packaged and sold the first commercial version of a web browser in 1994 and which was based on the original Mosaic source code. Kelly takes an active interest in product design and development and enjoys painting in his spare time. He is also a TechStars mentor and a sometime speaker on design, start-ups and company building.

Kelly's personal website can be found at

If you think we're potentially a good early-stage investor for your start-up, we'd love to hear from you.