Comments on: Start-up marketing http://www.curiousoffice.com/2008/02/29/start-up-marketing/ A Seattle-based seed stage investment and technology development organization. Sat, 22 Nov 2008 20:56:36 +0000 http://wordpress.org/?v=2.5 By: Arne-Per http://www.curiousoffice.com/2008/02/29/start-up-marketing/#comment-177905 Arne-Per Sat, 01 Mar 2008 18:38:38 +0000 http://www.curiousoffice.com/2008/02/29/start-up-marketing/#comment-177905 Fantastic Punch List- Thanks for the jargon free clarity! Fantastic Punch List- Thanks for the jargon free clarity!

]]> By: Blake Cahill http://www.curiousoffice.com/2008/02/29/start-up-marketing/#comment-177868 Blake Cahill Fri, 29 Feb 2008 19:58:16 +0000 http://www.curiousoffice.com/2008/02/29/start-up-marketing/#comment-177868 Kelly: All so very true. What continues to surprise me is how many marketing executives are still having this conversation after two or more years of social media's growth. Social media is the "Voice of the Customer", like it or not - it is no longer confined to the other side of glass in a focus group session or the walled garden of customer service centers. With low barriers to entry and nominal costs to get your arms around the basics why aren't more folks getting it? Maybe because earlier stage companies don't have the benefit of large budgets or the legacy of previous years programs while early stage companies must be more nimble and social media provides that outlet. Large brands and companies can and should do the same. Many are and have the early adopter advantage. They are the ones gleaning insight from their existing or competitors customers, promoting the products and services, and seeing results. Hopefully more folks will get it. Blake Cahill www.visinsights.com Kelly:

All so very true. What continues to surprise me is how many marketing executives are still having this conversation after two or more years of social media’s growth. Social media is the “Voice of the Customer”, like it or not - it is no longer confined to the other side of glass in a focus group session or the walled garden of customer service centers. With low barriers to entry and nominal costs to get your arms around the basics why aren’t more folks getting it? Maybe because earlier stage companies don’t have the benefit of large budgets or the legacy of previous years programs while early stage companies must be more nimble and social media provides that outlet. Large brands and companies can and should do the same. Many are and have the early adopter advantage. They are the ones gleaning insight from their existing or competitors customers, promoting the products and services, and seeing results. Hopefully more folks will get it.

Blake Cahill
http://www.visinsights.com

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