I’ve said it before and I’ll say it again: Facebook is the other Internet. There isn’t a web investor out there that isn’t thinking about how Facebook will play into any new consumer start-up’s marketing plan. Seriously. But, what exactly is an entrepreneur supposed to do with it? Get guerrilla! Get viral! Learn the platform. Prioritize and consider your product integration. For the aggressive guerrilla marketer, Facebook offers a bevy of viral channels to get the word out to your friends and creatively reach your target audience.
The Facebook Marketing Bible is the best quick study I’ve yet seen on this topic. Oh, and speaking of viral! This little guide was started by Justin Smith of Facebook application developer Watercooler and he should get kudos for thinking of this in the first place! This is brilliant online marketing for his own company and it illustrates that the best online viral marketing campaigns provide something of value to users. Pretty simple philosophy isn’t it! No gimmicks!
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