There wasn’t much discussion around one of the latest tech financings in Seattle and that could be because the round was relatively small. Still, I’m pleased to report (late) that the $1.1 million Series A for SEOmoz was concluded last week. Ignition led the round though Curious Office got a piece of the action as well. There were no other investors. The team there is well known in SEO circles and they are literally developing and cultivating a rabid fan base. In talking with others around Seattle about the company prior to investing, I was surprised how few people actually understood the company. If you aren’t following the seo space it may not be immediately clear that this isn’t another seo consultancy. In fact, the company started out that way and the team has done a terrific job marketing itself over the years. The company has run its cash flow positive business primarily selling premium subscriptions to a library of seo tools, advanced guides and tutorials. Really, its more a publishing company than anything else.
What’s probably of most interest to readers though, is the incredible amount of transparency around the companies operations, finances, customers etc. Not something you’ll see from just any start-up 
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