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Fantasy Moguls - play with your entertainment

Fantasy Moguls

Every once in a while you’ll meet somebody only briefly but you immediately feel like they’re a friend. Know the type? Founder of Fantasy Moguls, Brenda Spoonemoore is like that. I met her in the Second Avenue offices a few months back and didn’t know much about Fantasy Moguls prior to that. She might best be known for the seven years she spent at the NBA, most recently as senior vice president of interactive services. In a few short minutes you gather that’s she’s smart and charismatic, which is probably why Second Avenue Partners and Amazon invested in the company almost a year ago. Looking at the site you might think that all they do is develop fantasy games around a movie theme. They do that and more. In fact, they are the developers of NBA’s fantasy Facebook application which is a pretty thorough deployment.

You choose a starting lineup of five players by position, plus a sixth man and then earn game points based on your lineup’s total points + rebounds + assists (P+R+A) each week. You can even create your own private league. Fantasy Moguls also released Flick Picks which allows Facebook users to easily share which movies they’d like to see and check out which movies their friends want to see, rate movies, see what movies their friends rated, make box-office predictions, and see how their game scores stack up against other Facebook users. Head directly over to the Fantasy Moguls site and act as your own movie agent or producers and earn awards points based on factors like box office takes and viewer reviews on Amazon.

Second Avenue has quite a record when it comes to portfolio success. Great investors plus serious management talent plus big consumer markets sometimes add up to really nice outcomes. In this case, it seems like the team over there is doing some great things in a real boot-strap way and execution of the games seems really good. So many characteristics here that aren’t entirely unlike what we saw with Newsvine. If you’re into sports, movies or social gaming it’s a great place to kill some time.

November 16, 2007 | Filed Under Inspiration, Start-ups, Technology 

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