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Six Types of Words That You Should Axe in Business Writing and other stuff

Business writing is apparently different than writing a novel. If you want to make a buck, don’t try to impress people with big words, technical words or unfamiliar words. I’m guilty of using words that are unnecessary because it makes a document or email sound nicer. For example, I’ve said “just recently” when “recently” would have sufficed.

Another interesting consideration is the type of choices that should be made before doing any business copy writing. Are you going to write from an intellectual perspective or an emotional perspective? If you’re writing from an intellectual perspective, do you have the facts and figures to make a convincing argument? When should you go with one versus the other? If you’re selling a technology solution is it best to always use the intellectual approach?

Persuasive writing is a difficult and sometimes subjective task but I thought that Online Copywriting 101: The Ultimate Cheat Sheet was worth a bookmark. The next time I’m writing web page copy or material for a new data sheet I’ll revisit and rethink my approach.

November 1, 2007 | Filed Under Media 

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