Archive for November, 2007

WOMMA Seattle

WOMMA Seattle
Next Tuesday I’m on a panel at WOMMA - an organization that is trying to bring some structure to the concept of “Word of Mouth” marketing. Spending time at one of these conferences and bookmarking the site expose you to valuable news, strategies, case studies, campaigns, jobs, research, and more. Word of mouth marketing surely must be one of the most misunderstood categories in the whole marketing mix. Ask anyone and they’ll define it as “getting people to talk about your company or products”. That’s true but that’s like saying that your revenue strategy is to “sell more”. The devil is in the details and word of mouth marketing doesn’t necessarily mean finding a mode whereby your customers are doing all your marketing heavy lifting for you. It involves hard work and a focused strategy. It means allocating a budget, getting management support and measuring real results against an effective word of mouth marketing campaign. It’s about embracing an ethical code of conduct as it relates to customer and prospect communications. The basic elements include strategies to identify which groups are most likely going to share their opinions and giving them the tools to do so. Finally, in this process of educating people, you need to commit to listening and responding to all constituents who have engaged you - supporters, detractors and even those who are completely neutral as to your message.

I encourage anyone working on a new start-up to attend if you can. This topic goes to the very heart of developing a growing and loyal user base for any online initiative. While you’re there, say hi to my friends over at Visible Technologies and particularly Blake Cahill, VP of Marketing who is doing a lot of work to help pull this local event together.

Hope to see you there.

15 -hot- tools that made me a coding Paris Hilton

Well, ok, not me but that’s what this list of wonders did for Mike Duncan. So why am I mentioning it here? Because a lot of the stuff he lists here isn’t developer specific at all. If you spend time working in the technology space, you’re bound to get good value out of some of this stuff. For example, who doesn’t want a way cool application launcher as an alternative to antagonizing your already crippling case of carpel tunnel? Even if you work in marketing or design, you’re bound to get some value out of JRuler. How many times are you wondering what size a photo is so you can replace an existing image in a website or brochure? I usually fire up Photoshop to do that task but that’s like opening MS Word when you really just needed Notepad. And doesn’t everyone need to do an occasional screen grab from time to time? On the Mac you can easily draw the area on the screen you want to capture but that nifty feature is missing from Windows. A neat free tool like Cropper is just the thing. Perhaps the most nifty tool? Unlocker. Ever try to delete a file that might still be open in another program and Windows tells you to drop dead? Unlocker assumes you know what your doing instead of forcing you to click around trying to find where the file is being used so you can finally terminate the process.

Lots of fun stuff over there. C# devs might have a look at Resharper too…

SEOmoz deal closes

SEOmoz

There wasn’t much discussion around one of the latest tech financings in Seattle and that could be because the round was relatively small. Still, I’m pleased to report (late) that the $1.1 million Series A for SEOmoz was concluded last week. Ignition led the round though Curious Office got a piece of the action as well. There were no other investors. The team there is well known in SEO circles and they are literally developing and cultivating a rabid fan base. In talking with others around Seattle about the company prior to investing, I was surprised how few people actually understood the company. If you aren’t following the seo space it may not be immediately clear that this isn’t another seo consultancy. In fact, the company started out that way and the team has done a terrific job marketing itself over the years. The company has run its cash flow positive business primarily selling premium subscriptions to a library of seo tools, advanced guides and tutorials. Really, its more a publishing company than anything else.

What’s probably of most interest to readers though, is the incredible amount of transparency around the companies operations, finances, customers etc. Not something you’ll see from just any start-up :)

Rumsey

David Rumsey has collected nearly 16,000 maps and almost all of them are available with a high resolution preview. It’s always fascinating to me to see how others viewed the world over the ages. Definitely an online effort worth a few minutes of your time.

Things better explained

Better Explained

I recently found a very unassuming looking blog called Better Explained. The author applies some great “every person” language to some very common yet complicated topics. For example, how exactly does the stock market work? And how about business accounting? I can’t believe how many people don’t have a basic understanding of income statements and balance sheets. How about that elusive “e” in math that shows itself everywhere but is so often not fully understood? Did anyone ever tell you that “e” is simply the “base amount of growth shared by all continually growing processes” in the same way that “pi” is simply the “ratio between circumference and diameter shared by all circles”? Even Wikipedia describes “e” as “the mathematical constant e is the unique real number such that the value of the derivative (slope of the tangent line) of f(x) = ex at the point x = 0 is exactly 1″. Eh - thanks but no thanks.

How about measuring any distance with the Pythagorean Theorem? Since it applies to it applies to any formula with a squared term did you know you can even use to measure more than triangles? How about distances between colors within the RGB color space? Cool! Never thought of that! The color distance gives us a quantifiable way to measure the distance between colors - the author mentions that you can also unscramble certain blurred images by cleverly applying color distance. True enough…it works. Go figure. He points out something that should have been more obvious all along. “If you can represent a set of characteristics with numbers, you can compare them with the theorem.”

Hmm. All this makes me realize there is always a better way to explain things.

Do we explain most things in the most straight forward way or are we in a habit of needlessly elaborating?

Facebook the death of personal email?

Facebook
In the last 4 months I estimate that approximately 50% of my personal electronic communications is done within Facebook. Most emails coming into my Outlook email inbox are primarily business related. Is Facebook the end of mainstream personal email exchange? Could be for me anyway. It’s a much better and more passive way to get updates from your friends. Crazy that it happened so fast though!

Less work more fun.

Wanted you to go check out some “non-work” fun stuff I’ve been doing lately.

Grids

Fantasy Moguls - play with your entertainment

Fantasy Moguls

Every once in a while you’ll meet somebody only briefly but you immediately feel like they’re a friend. Know the type? Founder of Fantasy Moguls, Brenda Spoonemoore is like that. I met her in the Second Avenue offices a few months back and didn’t know much about Fantasy Moguls prior to that. She might best be known for the seven years she spent at the NBA, most recently as senior vice president of interactive services. In a few short minutes you gather that’s she’s smart and charismatic, which is probably why Second Avenue Partners and Amazon invested in the company almost a year ago. Looking at the site you might think that all they do is develop fantasy games around a movie theme. They do that and more. In fact, they are the developers of NBA’s fantasy Facebook application which is a pretty thorough deployment.

You choose a starting lineup of five players by position, plus a sixth man and then earn game points based on your lineup’s total points + rebounds + assists (P+R+A) each week. You can even create your own private league. Fantasy Moguls also released Flick Picks which allows Facebook users to easily share which movies they’d like to see and check out which movies their friends want to see, rate movies, see what movies their friends rated, make box-office predictions, and see how their game scores stack up against other Facebook users. Head directly over to the Fantasy Moguls site and act as your own movie agent or producers and earn awards points based on factors like box office takes and viewer reviews on Amazon.

Second Avenue has quite a record when it comes to portfolio success. Great investors plus serious management talent plus big consumer markets sometimes add up to really nice outcomes. In this case, it seems like the team over there is doing some great things in a real boot-strap way and execution of the games seems really good. So many characteristics here that aren’t entirely unlike what we saw with Newsvine. If you’re into sports, movies or social gaming it’s a great place to kill some time.

Congrats to Movaya…

Movaya

I was excited to hear about Movaya’s new product launch today. For those of
you who don’t know Movaya, it was started by an old friend and former
RealNetworks colleague, Phil Yerkes, about a year and a half ago. Movaya has
built a slick end-to-end system that enables the sales and distribution of
mobile content for anyone with a web page and their new product brings a
bunch of new features including instant access to a Flash store to sell
mobile games and other cell phone applications. Their growing client list is
impressive, including Capcom Interactive and Com2uS, the leading mobile game
publisher in Korea. Great to see that the Movaya team is gaining traction.

Congrats Adrian and Seattle!

Seattle MLS

Long time friend Adrian Hanauer finally realizes at least one of his significant dreams! Major league soccer in Seattle in 2009. Congrats to everyone involved in the effort. It’s a great contribution the city.

Sampa Quietly

sampa

I’ve long been a fan of Marcelo Calbucci and it’s great that TechCrunch is keeping Sampa in mind. Putting aside the fact that good development is just hard for anyone to do (and therefore to be respected), I applaud Marcelo for working so hard to achieve his vision. He has either worked alone or with a small team for some time, doing great things with small amounts of money…and he’s always kept moving forward with his eye on the prize. Starting a company is hard and for a lot of people it is just too overwhelming. Mental fortitude is a significant ingredient and guys like Marcelo are an admirable example to follow.

Why electronic voting will never work?

Last night I was asked to sit with a few other panelists at a Washington Software Association dinner and talk about some 2008 technology predictions. My crystal ball fell off the kitchen counter and broke recently so I just made a bunch of reasoned guesstimates. One of the questions was “as we head into a new presidential election, it begs the question about electronic voting. What are the issues and when do you think the nation will move to 100% electronic voting”.

I made the comment that “we’ll trust our personal finances to online e-banking but we just can’t get comfortable with the idea of electronic voting and the whole thing just baffles me. I don’t understand what the issue is.”

Apparently, at least one person thinks my vision for a world of electronic voting is just plain “ignorant”. Apparently, the system we have now is pretty much awesome.

Here’s the comment thread from John Cook’s blog. You can decide for yourself. Maybe I’ve just lost my marbles…

Posted by unregistered user at 11/14/07 9:49 a.m.

Kelly Smith made some really ignorant comments on online voting. It is easy for you to tell if your deposit got correctly credited to your bank. It is impossible for you to tell if your vote was part of a fair vote count all the way up the chain to the grand total. That’s why we have witnesses at each stage of the count, and why counting is done by hand.

And, I guess Kelly Smith thinks we’ve already lost the battle against voter coercion and vote selling.

Voting is done in the presence of election officials, but alone, with a privacy screen, and you don’t take home a printed receipt with a copy of your votes. We do it this way because people were selling their vote, and people were forcing others to vote their way.

Posted by Kelly Smith at 11/14/07 12:30 p.m.

I’m certainly ignorant about a lot of things. But, if today’s voting system is so great - let me ask one thing. Are you ABSOLUTELY CERTAIN that your vote for the last presidential election got counted? When you have people hand counting paper ballots you have an opportunity for human error. That’s exactly why we have recount fiascos! Remember Florida? Just because somebody is supposedly “witnessing” a bunch of volunteers count documents doesn’t insure accuracy. Developing an electronic voting system WITH validation that the vote was received and registered correctly is not a Richter 9 technology problem. To say that it’s better to have a bunch of church ladies counting paper envelopes and some volunteer standing over their shoulder in the process is to me far more ignorant. The world is full of disgruntled voters who will tell you that they mailed in their envelope and for whatever reason - it was never received or counted. Maybe the mail machine ate it at the post office. Maybe the mailman dropped it. Maybe the church lady was tired and missed it. Maybe the “witness” was only human and didn’t notice. Believe me - this stuff can all be easily solved with technology but it won’t be any time soon.

Posted by unregistered user at 11/14/07 1:26 p.m.

And yes, did Smith watch what happened in Florida last time around?

Posted by Kelly Smith at 11/14/07 3:25 p.m.

I (Kelly Smith) mentioned the old Florida re-count fiasco above because it is exactly an example of why our current voting system ISN’T perfect. So yea - I saw what happened and that’s why I mentioned it. The current system ain’t so great. Again I’ll say - what’s so hard about a pure electronic voting system anyway? Answer? NOTHING! If we can do online banking we can figure out how to do online voting. I’m not saying it has to work exactly the same way. The point isn’t that this is a technology issue. Technology can handle the situation just fine. The reason we probably won’t go to a pure electronic system any time soon is mostly perception and culture. But I’m certainly not about to believe anyone telling me that having a bunch of volunteers counting envelopes as we do it now is anything close to perfect. This position may be “ignorant” but then again - we live in a world where the people want Brittany Spears as news item number one every night at 6pm so I’m pretty happy in my own little crazy world.

Peaceful Warrior

I watched a rather interested movie the other day on the recommendation of a friend. It was called Peaceful Warrior and it was inspired by true events in the life of Dan Millman, a university student and locally famous gymnast who dreams of winning an Olympic Games competition. It’s easy to finish the movie and feel that the whole thing was rather campy. However, there were enough thoughtful insights for those of us restless souls that I believe it’s truly worth watching. The premise of the movie is that Dan believes that a relentless focus on the goal of being in the Olympics can both be achieved through sheer desire and would finally allow him the level of happiness that he currently lives without. That’s what’s so interesting about the movie. We all think this way.

We’ve been taught to believe that life is about achieving goals. That without goals you’re a rudderless ship. That through sheer determination and hard work you can accomplish your goals and if you do accomplish your goals you’ll be all the better for it.

That’s only partly true. I’ll rely on some tidbits from the movie that have caused me to spend time thinking about the way I think. Do I “think right”? Are my perspectives on goals and achievement full of merit? Or, are there flaws?

I remember thinking at age 10 that if I only had $100,000 I’d be so happy. I could buy all the toys I wanted, I could go places, see things and enjoy the good life. I don’t know where I came up with this figure or even why I thought it. But I did and to this day I remember exactly what I was doing, where I was standing and the way I felt when I imagined achieving my goal. At age 10, $100,000 was a lofty stretch and it would surely buy every matchbox toy, every big wheel and every new Atari game that I could imagine ever wanting.

At least a few times per year I remember that day. Usually, the recollection comes to mind when I’m having a similar moment in time around some new, more lofty goal. “If I could only get another start-up funded I’d be so happy!” “If I could get to a place where I had a flat in Paris and an apartment in New York I’d settle down and finally enjoy life.”

To this day, most people who know me well would call me a worrier. I deliberate. I contemplate. I consider. I fret. I agonize. I push, push, push. I certainly didn’t find absolute satisfaction achieving the goal I’d set back at age 10.

I may well be some kind of warrior but I’m by no means peaceful. In part that’s because I’ve been thinking that we’re supposed to pay our dues now and bask in the glory later.

Perhaps herein lies the flaw? In life, there is no start. There is no finish. There is only right now. Oh sure, there’s birth but you don’t control that. There’s death too, but we can prolong but not avoid it.

Remember Shawshank Redemption? Great movie. Get busy living or get busy dying.

Living is not about totally controlling our destiny. It’s about knowing that your destiny, in large part, is out of your control. I’m not saying this to sound preachy. I’m saying this to myself! Control, in fact, is probably the one thing that none of us will ever have. Studying hard, having a clear vision and working long hours certainly is important towards achieving goals but that isn’t control. Can we control that city bus swerving into our lane? Can we control whether investors will share our enthusiasm? Can we control all aspects of our health?

Get busy living or get busy dying…

Dan Millman’s mentor in the movie posits three rules to life:

1. Paradox: Life is a mystery; don’t bother trying to figure it out. Just live it.

2. Humor: No matter what the circumstances, do not lose your sense of humor, particularly about yourself.

3. Change: Change is a constant. Everything changes. Even what you think is important.

There’s a funny thing about worry. If you think about it, you tend to worry about what might happen in the future. Have you ever worried about this exact moment? It’s hard to do! Instead, you say things like “I’ve started this company. I wonder if people will really want what we’re building? Or, “We’ve got a presentation tomorrow but I’m not sure how the CEO is going to feel about our ideas.” It’s hard to worry about right now. “I’m lost in the woods at this moment. I wonder if I’ll find my way out?” Being lost in the woods isn’t what bothers us. The unknown about eventually finding our way out is far scarier. And that’s the crazy thing. We can take actions but we can never control the future. Nor the past. We can prepare but we can’t rewind. We can plan but we can’t issue absolute guarantees about the outcome.

Maybe this is why some wiser sage once said, live in the moment! Because, frankly, that matters a lot more than any other time. And I believe that’s true. In fact, in some small ways, I’ve experienced the value of focusing on the moment. Ever tried playing sports or a game like pool when you weren’t feeling particularly confident? It just doesn’t work. Athletes will often say they’re “in the zone” when everything just seems to flow effortlessly. I think all of us have had those moments in time but they don’t happen often enough. When everything just “clicks” we’ll also say it somehow felt like it wasn’t that much effort. When you’re having a bad game of pool, you can’t see a straight shot anywhere on the table even when everything is lined up for you. You still get can’t things to go straight. In my case, it’s usually because I’m thinking about something. It could be the day I had at work. Or, it could be that I’m in an unfamiliar place and I wonder what people will think if I miss a bunch of simple shots (which is usually what happens when you think that way). It could be because I’m worried about tomorrow. In any case, it’s admittedly because I’m not focused on the moment. But on your best days, when it seems like you can’t miss a shot, I find that I just wasn’t thinking about anything else. Focusing on the moment drives confidence - plain and simple.

There is no achievement that will bring absolute satisfaction. There is no goal that will make everything better. There is no way to give 100% without the ability to focus absolutely on the extraordinary moment.

Maybe it is all about the journey after all. Not the destination!

Quotable quote

“We often miss opportunity because it is dressed in overalls and looks like work.”

Thomas Edison

WSA November dinner program: predictions for 2008

WSA

I’m speaking with a panel of other Seattle tech folk as to our tech predictions for 2008 at the Westin Hotel tomorrow (November 13) from 5:00 p.m. to 8:00 p.m.