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Nokia deal sign of GPS to come?

Navteq

I like this story over at the Alarm Clock. It makes on think a bit more about GPS doesn’t it. I don’t feel like I’m almost 40 years old. As such, it doesn’t seem that long ago that I was standing at a RealNetworks tradeshow booth at Mipcom in Cannes France back in 1997 demonstrating to a packed crowd that we could actually tune into a live radio station over the Internet that was based in Sweden. Everyone was sure it was some canned demo. People thought we were playing the music from our local hard drive. I did that demo a hundred times during the tradeshow. Today, video on the web is just an assumed part of the experience.

GPS will be like that. For our kids, they won’t know a world without it. Advertisers in 5 years won’t deliver a lot of ads that aren’t targeted in a three dimensional context of time, location and relevance. And when I say “location” I don’t mean the LBS (location based services) the mobile providers talk about today. I mean that a unique ad could be delivered to those people sitting in the highest seats during the world series whereas those on the ground level are getting a different offer from the same advertiser based on the implicit value of the seats they’re paying for. Pretty cool. Lot’s of opportunity here.

October 3, 2007 | Filed Under Inspiration, Start-ups, Technology 

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