We’ve made some basic SEO updates to our print-on-demand art site over at ImageKind and we’ve got plenty more to do. What’s amazing is how measurable the enhancements really are. Here’s a few of the things we’ve learned in no particular order:
1) Title tags should match your description meta tag
2) Use H1, H2, H3 for headings vs. some other CSS name for text headings
3) H1 tags should match page title tags
4) All thumbnails and images should have alt tags
5) All pages should have keyword dense text that pertain to that page
6) Meta keywords in header file should contain the keywords relevant to THAT page…not the same meta description in header for all pages
7) Be sure that hypertext links contain all the keywords that matter. Don’t just link your company name.
People post to their blog regarding what they learn in your email updates. Send regular email newsletters to your membership base.
9) Offer incentives for people to write about you. For example, the best new feature reccomendation gets $100.
10) PR is the best traffic driver you can devise. Get articles via compelling stories you send to editors of blogs and newspapers.
And, now my bonus tip. Search engines like text. But, they prefer original text. So, your postings my paraphrase other copy you learn from other sites but the text cannot be the same. For example, say you want to write about the “top 10 blogging tips” based on something you read somewhere else. Do not use the same text even if you are crediting the author with permission. Duplicate text seems to be discounted by engines relative to original text.
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