I just sent out an internal email to ImageKind folks that I realized might make a decent blog post. It’s about a little company I love called Etsy that I’ve followed since the beginning. Etsy is about details and its about appealing to users who want a better online experience. If Web 2.0 is about anything, it’s about how you’ve implemented what you want to implement.
——————————–
Team,
You guys have heard me talk about Etsy before and I’ve taken each of you to their site for various reasons:
http://www.thealarmclock.com/mt/archives/2006/06/union_sqflickrd.html#trackbacks
This link shows they are having success.
These days, there are very few new ideas. Basically, Etsy is another eBay.
The key is to pay lots of attention to detail in the execution. Some who appreciate your execution in terms of feature implementation will migrate over to use your system over others because a) its fun to use and b) it’s easier to navigate and c) the system supports community with other users better than other system
One of the things that I’ve been trying to stress is that a major trend going with online consumer sites right now is implementation and attention to detail. That’s where the battle is being fought. More and more people are used to working with computers and the most valuable user base in terms of online spending keeps their browsers up to date. So, the smaller players are taking advantage of modern browser technology to make richer online experiences than the big companies. Valuable consumers I like are early adopters and younger consumers. They don’t just look at what you’re offering online but how you’re offering it. More than ever, development and creativity are deeply intertwined.
When you hear me going on about improving little details, I believe it is because it is the only way a small site can enter a crowded market. And these days, every market is crowded.
Kelly
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