Endurance matters most

Last night I was chatting with Ian Blaine over at thePlatform. We were reflecting on the last 5 years and how far the company has come in spite of some very turbulent times. Nobody expected the company would be where it is today. Internet crash. Nearly running out of funds. Lean revenues. Other similar stories also close to home include AtomFilms. My good friend Mika Salmi fought hard to keep the company alive and relied on his own good instincts and a small, loyal team to keep the company on a trajectory that got it to where it is today. I know how close it was but I also know how both guys made up for tough circumstances by working SUPER hard and (eventually) managing each dollar like it was their last. They both also prioritized the businesses they wanted to be in spite of the temptation to do five other things. I could (but I won’t) rattle off dozens of companies just in the digital media sector that hit every industry trade show over the last 5 years but who are no longer in business (remember IVT?)

Maybe one lesson is to be skeptical of your own press. Another lesson is to simply stay alive. There are many more Web2.0 companies popping up than will be acquired. There can only be so many Flickr’s and Del.icio.us type buyouts. By no means am I suggesting to have all the answers but I have seen that endurance plays a critical role in tough times. Maybe that goes without saying. Then again, maybe it’s important to really, really hate failing.

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