We’re working on a new web app called ImageKind and as part of that project I’m responsible for developing workflow, user interface and development progress. While designing the shopping cart, I was curious (hey, we are called Curious Office) as to whether or not I should incorporate breadcrumbs into the site to aid people as they moved through the check out process.
I found this interesting study which did the most thorough analysis I’ve ever seen on this subject. You are welcome to read for yourself but the basic summary is this:
“Breadcrumb users were found to use the Back button less often than users who did not use the breadcrumb; however, no differences were found in the efficiency measures of total pages visited, navigation bar clicks, embedded link clicks, or time to complete the search tasks. It is not known if all participants understood the function of the breadcrumb as a navigational tool.”
I think I’ll be leaving breadcrumbs out…
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