Why do I like what we’re developing?
Some folks who know us here at the office of curiosity know we’re working on a new web platform called ImageKind. There aren’t too many good reasons to totally spill our guts about what we’re trying to do but I can say its supposed to be a fun place to build and buy things made from digital imagery. Being the internet-cultured folk that we are, I’ve worked hard to ensure that we pay special attention to things like usability, remixability and other so-called web2.0 tenets. I can say with a straight face that we’re not doing this because its (still just barely) trendy to say such things but because I think we can take great cues and lessons from other web platforms that have been successful. You know who they are. I’m sure I the last person in the blogsphere to have read this post by the good folks over at Adaptive Path but that’s ok. I was, however, a bit interested to take a few moments and reflect on how our own internal thinking maps to this essay. I find we’re taking nearly all of these observations into account in our planning though we certainly weren’t using the fancy verbiage such as “Foundation Attributes” in our internal project planning process.
In our case, we’re pretty much focused on building a business that makes money from sales of good (e-commerce). One thing that this essay didn’t spend much time talking about was promotional tactics. It strikes me that there are old ways of driving traffic, new ways of driving traffic, and a few tricks that marry old and new. For example, in this so-called web2.0 context there’s a more deliberate rejection of paid advertising, TV spots, print catalogs etc. Word of mouth plays a much more important role. So does blogging. It is an interesting issue. You can build the most compelling new app and still not develop enough of a userbase for any of it to matter. All the shared calendars and project management systems coming online lead me to believe that 2006 will plow under many of these passionately developed systems. Driving traffic and converting visitors to buyers is something we spend way more time worrying about than just about everything else.
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Curious Office Companies
Inkd
Inkd is our latest internally developed concept. We raised our $1.7 million seed round on September 22 and are backed by Second Avenue Partners and a variety of tremendous angel investors. We are developing the World's First Market for Original Print Design.
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CafePress
Cafepress acquired Imagekind in July 2008. CafePress.com is an online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. -
Imagekind
Curious Office started Imagekind in 2006 and it is the world's fastest-growing art site offering over 750,000 high-quality fine art images for sale. Imagekind gives consumers limitless options to purchase museum-quality framed and poster art from over 50,000 domestic and international emerging and established artists. -
SEOmoz.org
Curious Office invested in SEOmoz along with Ignition Partners in 2007. SEOmoz serves as one of the largest online hubs for search marketers worldwide by providing education, tools, resources and paid services to help make every SEO the best they can be. -
Shelfari
Amazon.com acquired Shelfari in September 2008. Based in Seattle, Shelfari introduces readers to our global community of book lovers and encourages them to share their literary inclinations and passions with peers, friends, and total strangers -
Fanzter
Fanzter is headquartered in Collinsville, Connecticut and are the creators of the wildly popular celebrity style and entertainment platform Coolspotters.com, which launched in May 2008. Fanzter secured $2 Million In Series B Funding Led By Steamboat Ventures in March 2009. -
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